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The Digital Signage medium is everything BUT TV.It has the dynamic nature of the Internet, the recency/FMOT (first moment of truth) of point of purchase, the localism of newspaper, the frequency of outdoor, the POTENTIAL relevance of magazines, unsurpassed qualitative measurement capability with none of the problems of TV - One of my advisors…RG
Nurlan, over at Broadsign started a post a while ago on Ad sales that I commented on (with respect to the “Points of Pain” that you have to satisfy for the buyers) and thought it was worth a repost here, because it seems to be attracting some attention.
There’s a lot of questions swirling around in support of ad sales and the more these can be shared, the faster the sales process will mature…
The original post and subsequent conversation is here: http://www.broadsign.com/digitalsignagedigest/index.php/2007/09/28/how-to-sell-your-digital-signage-ad-space-tips-from-an-ad-sales-expert/ which really says most of it but it got fragmented across several posts so I listed them below.
It was followed up by a reader question, which Nurlan reposted here: http://www.broadsign.com/digitalsignagedigest/index.php/2007/10/10/question-from-a-reader-how-do-you-price-your-digital-signage-ad-space/
Which was then answered by Jeff from SeeSaw here: http://www.broadsign.com/digitalsignagedigest/index.php/2007/10/13/how-to-price-your-digital-signage-ad-space-contd-answer-from-an-expert/
and then further responded to me here:
Happy reading…all points are valid and worth joining in on the discussion. If you’ve got questions, post them on Nurlan’s or my blog and I’m sure we’ll coordinate answers
digital-signage 
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One Response to “Selling Digital Signage Ad Space - Part 1, 2 and 3”
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Rob,
I actually consolidated the whole discussion in the original post too, to make it easier to read. Here is the link:
http://www.broadsign.com/digitalsignagedigest/index.php/2007/09/28/how-to-sell-your-digital-signage-ad-space-tips-from-an-ad-sales-expert/#comment-86
Cheers,
Nurlan