OOH Ad Spends Up Due To Digital Signage

Filed Under Advertising, Digital Signage

MediaPost came out with an article last week on advertising spends in the first half of 2007.

All told, media spending slipped 0.5% compared to last year, although this makes me wonder whether it’s because of a full blown decrease in media spending or whether parts of that are because advertising dollars got redirected to non-measured media areas…

The 4 bright spots on the report:

OOH Spending is up 5.1% “due to its continued deployment of new digital technology” (aka Digital Signage)
Internet spending is up 23.6%
Spot TV in DMAs 101-210 up 3.2%
National Magazines were up 8%

Newspapers took a beating across the board…most of them down 5%+

A number of the top advertisers also fell due to drastic cuts including;

P&G down 1.4%
GM down 27,7%

These follow my earlier reports on the Traditional Media Deadpool reports

Ford was apparently up 2.1% which surprised me.

Categories that are up on spending were Pharma, Movies, Wireless

It’s nice to see some upward movement in our industry’s revenues even if there is slippage in total spend. It supports the rhetoric that dollars are moving out of traditional and that trend should continue to bolster the “Digital Signage economy”

The original MediaPost article is here
digital-signage