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Sep
28
In-Store Spending trumps Internet Advertising in Growth
Filed Under Advertising, Digital Signage | 3 Comments
Mediapost had an article yesterday on a Report released by Deloitte that really rings the bell on In-Store media/Shopper marketing. Ad Age also reported on it
First of all, you know you’ve started to hit the big time as an industry when the true heavyweights of consulting like the Deloitte’s, Accentures and KPMGs start cranking out reports on the industry. The study was commissioned by the Grocery Manufacturers Association
Sep
25
Air Canada & the 2D Bar Code
Filed Under Advertising, Digital Signage, Mobile | 4 Comments
Interesting little post from BlackBerryCool last week promoting Air Canada’s
new mobile/SMS 2D BARCODE boarding pass.
The report says:
Not only BlackBerrys, but PDAs, Treos, and standard mobile phones which can display a 2D barcode will now be able to have their Air Canada boarding passes on their handhelds.
Air Canada said the mobile-check in service, which is available at www.mobile.aircanada.com, has been improved to enable customers to receive an electronic boarding pass in SMS form, which can be shown to airport security screen staff and Air Canada gate agents, rather than a paper board pass. … According to the airline, the mobile boarding pass uses recent, secure mobile and 2-D barcode technologies to help simplify the travel experience for its customers. The customer enters information such as their name, departure city and their Aeroplan number, booking reference or credit card number and then enters their mobile number to receive the pass if their device supports 2-D barcode technology.
Sep
24
MediaPost came out with an article last week on advertising spends in the first half of 2007.
All told, media spending slipped 0.5% compared to last year, although this makes me wonder whether it’s because of a full blown decrease in media spending or whether parts of that are because advertising dollars got redirected to non-measured media areas…
Sep
19
The “Path” to Digital Signage Success
Filed Under Advertising, Digital Signage | 1 Comment
Bill Gerba over at Digital Signage News already covered portions of Nigel Hollis’ piece on the “Big Opportunity for Video In-store (and online), but I wanted to call attention to a few pieces of what he was saying and expand upon it by calling attention to another piece by David Baker, The Purchasing Tumpbler, a study by Yahoo and OMD, on “Purchasing Paths” that are taken online and refer back to an older post on “Adlets” that I wrote on advertising spot lengths.
Understanding HOW consumers are influenced by various media on their path to a purchase is paramount. It’s a cornerstone of designing and influencing the media mix/plan of a particular Brand or category in choosing how much of each medium to buy and use (and how to use it) to reinforce and alter the behaviours of consumers to an outcome you desire. I’ve called this “Behavioural Grooming” for some years now.
Sep
13
It’s not the (Digital Signage) “Medium”, Silly!
Filed Under Advertising, Digital Signage | Leave a Comment
When critics of advertising on Digital Signage decide to crticize our industry, they generally group everything (locations, venue types, positioning, Operator competence/ quality, content quality/relevance, ad quality/relevance, audience, measurement) into one big picture, hang it on the wall and then go to town by throwing darts over their shoulder.
That’s like saying the TV medium failed an ad campaign because household TVs, on average, aren’t big enough…
