Changing Digital Signage Ads Based On Retina Scans

Filed Under Advertising, Digital Signage, metrics

Well, well…isn’t this comforting. A little Minority Report with your shopping?

A good amount of hooplah has been made to date surrounding changing ads/signage content based on the age/sex/race of the average passer-by. Microsoft even has a patent on some of it based on what I remember.

I’d have to say the leader in the space is Video Mining,

who can also track whether your eyes are actually LOOKING at the screen. No, Video Mining doesn’t store video and there’s no personally identifiable info stored. Period.

Now a group out of Japan is one upping the idea with the actual “walk-by” retina scan to identify a user.

I originally saw the article on Engadget and continued to read on to the main article.

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Basically, this device can scan your iris as you’re on the move in just 2 seconds and verify your identity.

Now all they have to do is make it the size of a spy camera and we’ll all be seeing Digital Signage ads based on the data of our purchasing habits that the credit card companies sell
Marketers, your Nirvana is here…