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May
29
Digital Signage Success: We’ve All Made It When I Win An Emmy
Filed Under Advertising, Digital Signage
We all know how laden the advertising business is with their focus on “awards” and how much (short term) prestige it brings the creatives and account directors who toil over new ways to reach and influence consumers.
To date, the “big momma” of awards has noticeably kept anything other than Television out of race: The Emmy.
Yesterday, it was announced that the National Academy of Television Arts and Sciences is set to announce 4 new awards that recognize and reward advertising campaigns related to “Broadband” advertising and marketing.
The four new categories are:
- advertising on a website or what the academy calls “stand-alone broadband devices”
- interactive advertising on portable devices (such as cellphones)
- ads delivered through “multichannel broadband devices” (that’s set-top boxes, for you non-engineers)
- and advertising in video games.
I was interested in this quote:
ANA CEO Bob Liodice said he was particularly interested in working with Natas because it showcased marketing in a positive sense.
“We’ve all talked about marketing in the negative sense — the death of the 30, what’s going on in newspaper industry,” he said. “But it’s been demonstrated the marketing industry is resilient and finds new ways to reach customers, and this is a reflection of what [the award is] about.”
Because “finding new ways to reach customers” is really what Digital Signage “Ad” Networks are for.
We’re far too young as an industry to be involved in this award (It took the Internet over 10 years to get a piece of the action…I guess we can be a LITTLE patient) but when this type of prestegious award gets aligned with your industry, you know the agencies, brands and media guys are all over your capabilities.
Who’s gonna help me win someone an Emmy? 
The full story is here:
digital-signage 
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