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May
21
Interesting little article came out today on Wired based on research from iSuppli that says that LCDs have just hit rock bottom and prices may actually go up over the next little while.
You can check out the WIRED article here
This is actually in contrast to another report I have that says to expect LCD prices to drop another 30% this year. I kinda buy in to the rationale they use in this WIRED article, however.
Why this is important is because it heralds acceptance and dictates the start of a more predictable growth curve and adoption of Digital Signage. If you look back at the history of other mediums, the lower the price of technology the more adoption and consumption there is (duh!). Network TV, Cable TV, Internet, etc all follow a very predictable curve. Usually, right before the start of true “mass” adoption is a relative floor price on the technology that supports it.
If the Wired article is correct and this is the floor price of LCD pricing, then we should be right at the start of a good upswing in deployments, consumer acceptance and advertiser adoption.
If you map the prices of LCDs to the deployment of Digital Signage, you’ll see a very intersting inverse curve. It’s pretty neat.
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