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This made me laugh.

An interesting article on enGadget

Brain scan

g.tec has apparently developed a “Ready to Go” brain computer interface. Apparently those brain chips we were all supplied with at birth weren’t working.

While the concept is quite cool and the possibilities derived from this are limitless as the technology matures, it got me thinking about the advertising game….of course.

I wonder if you could actually use something like this to track not only how someone responds but how they feel when they see an ad. Look out Nielsen and Arbitron…there’s a new tracking technology in play!

Now if only you didn’t look like such a goof with all the wires coming out of your head…

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Comments

2 Responses to “The Ultimate Ad Success Tracking for Digital Signage”

  1. Steve Yetsko on May 18th, 2007 10:07 am

    I can’t stop Laughing when I look at that Pic! Where can I get one of those caps!

  2. Gavin Heaton on May 24th, 2007 7:22 am

    I actually saw these in action when visiting China last year. I convinced my colleague to give it a try. Don’t know if it worked, but it WAS funny!

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