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May
29
Digital Signage Success: We’ve All Made It When I Win An Emmy
Filed Under Advertising, Digital Signage | Leave a Comment
We all know how laden the advertising business is with their focus on “awards” and how much (short term) prestige it brings the creatives and account directors who toil over new ways to reach and influence consumers.
To date, the “big momma” of awards has noticeably kept anything other than Television out of race: The Emmy.
May
25
Nothing to do with Digital Signage
Filed Under humor | 2 Comments
OK, I couldn’t help myself on this one. This really has nothing to do with Digital Signage and I don’t want to waste anyone’s time but I couldn’t stop laughing so had to throw it up here. I almost think this has to be a spoof.
For the life of me, I just can’t imagine somebody actually buying this. I found this product on the Adfreak blog
It’s the Himalayan Institute’s “Netipot” - apparently for cleaning your nasal passages.
This is killer infomercial 101 material! Talk about a product knowledge spot
If you want a REALLY good demo of how it’s used, check out their ONLINE DEMO VIDEO
May
24
Widgets For Digital Signage
Filed Under Digital Signage, Tools | 3 Comments
If you’re a bit of a technology junkie like me, you’re likely well aware of the Web 2.0 trending/fervor for “widgets” (a.k.a. gadgets, flakes, modules, etc). For those who don’t have the propeller on their head like me a basic definition for a widget is:
a portable chunk of code that can be installed and executed within any separate html-based web page.
Basically it means you can run someone else’s technology inside your own web pages or applications, easily. Mac and Linux users are very familiar with this type of app.
Ultimately, widgets are personalization tools for web sites. They allow users to make the site or experience their own…
May
23
Bring The Love Back - The Consumer/Advertiser Relationship
Filed Under Advertising, Digital Signage | Leave a Comment
I found this on Peter Childs’ site. Great little spoof on the Consumer/Advertiser relationship, as manifested in a date:
Made me smile. It’s a Belgian production made by….wait for it…..
MICROSOFT’S Digital Advertising Solutions!
Click “more” below to see the video.
May
23
Continuing on yesterday’s thread on interesting designs in bezels, enclosures and environments (to make the venue “pretty” and add to the retail environment as opposed to making it look like a 1986 arcade), Dell apparently is bringing their concept monitor from CES to retail later this year:
May
22
Making the Store Pretty - Designer Bezels for Digital Signage
Filed Under Digital Signage | Leave a Comment
I’l try to get a few more posts on the DSE up here in the next bit but one I wanted to highlight is below. Unfortunately, my little BlackBerry just doesn’t do photos justice but it’s good in a pinch.
I’ll start with this sign - simple, yet effective with a good message:
A sign doesn’t always have to be funny, it also has to be informative. I guess if you really want information, you could Google it
My business partner and I ran into this in Toronto just before we flew to Chicago. I thought it was telling of what we were about to run into. No, we weren’t going in for the brews, we were on our way back to the office….really
May
21
Don’t Like Watching Ads? Watch More!
Filed Under Advertising | Leave a Comment
Great little article that Stuart Pickard forwarded to me over the weekend that I thought was priceless. It’s not so much related to Digital Signage (other than you can’t turn off or walk out of a room with our medium) but great fodder to have for discussions.
The main request by broadcasters was to add a subscriber fee because the broadcasters weren’t making enough money. This request was denied, thank you very much.
The real story was the following: Apparently, in Canada, for each hour of television programming, advertisers are allowed to insert 12 minutes of commercials.
May
21
Digital Signage Growth - Watch the Falling LCD prices!
Filed Under Advertising, Digital Signage | Leave a Comment
Interesting little article came out today on Wired based on research from iSuppli that says that LCDs have just hit rock bottom and prices may actually go up over the next little while.
May
15
Good News for Digital Signage - T-Minus 1 Day to DSE
Filed Under Advertising, Digital Signage | 3 Comments
Talk about timing! I was just sent this article, apparently found on InStore Marketer, written by Dr. Brian Harris. What a great way to start DSE!
The article is based on a Reveries.com survey of 192 senior -level marketers.
It’s starts off with another Traditional Media Blast. 70% are frustrated with traditional media and 90% are actively seeking alternatives. A full 72% are exploring in-store media as an option:
May
14
The Ultimate Ad Success Tracking for Digital Signage
Filed Under Advertising, Digital Signage | 2 Comments
This made me laugh.
An interesting article on enGadget
g.tec has apparently developed a “Ready to Go” brain computer interface. Apparently those brain chips we were all supplied with at birth weren’t working.
