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9
Video Phones, Digital Signage and Some Interesting Ideas
Filed Under Advertising, Digital Signage, Mobile, Social Networking
I was up way too early this morning (for me anyway) and happened to have the TV on while I was working. Low and behold I see an ad/infomercial complete with Captain Kirk…err…Willam Shatner,
pumping Rogers’ new video phone:
Pretty cool little service that allows you to call someone and turn on video calling with 1 button push. I heard on the infomercial that they’re giving the service away free for 36 months (now if only I could get them to do that for my blackberry plan I’d be smiling)
Now where I started thinking this was cool was its potential application to Digital Signage.
There are a bunch of “Text to Screen” and “Call to Screen” Applications out there which “enable” and “engage” that are pretty neat and potentially useful. They allow you to control the presentation or content on any given IP connected screen. See:
Which add some interactivity and the Advertising business’ favorite word “Engagement”.
But I really like where this could go in terms of practical applications and shaping content and capabilities on Digital Signage. I whined a bunch on another post HERE that not enough thought was given to what content goes on on Digital Signage and we’re only starting to see how consumers WANT to use them/it (i.e. no more news, weather, sports)
I look at the functionality Rogers just provided and saw linkages with:
- customer support (press a button and see the face of the support person you’re talking to)
- Price comparisons on screen (using advanced picture recognition)
- Shopping WITH someone online by showing them videos and having them interact with a web cam
- Tie ins to social networks
- and more…
Sure some of these may be a bit far off but it’s nice to see a carrier finally giving something away and educating people on how to use the technology they sell….
….oh yeah and they’ll make a HEAP in data services.
digital signage 
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[…] at Mobile Monday in Mumbai yesterday and shared my thoughts on how brands could leverage the…Video Phones, Digital Signage and Some Interesting Ideas - Video Phones, Digital Signage and Some Interesting Ideas Posted by Rob Gorrie under Digital […]
Hey, you always say you never watch TV!!!
Rogers manages to nail me for $300-plus a month just on plain old phone calls and checking e-mails from the road. I can’t even fathom the size of the forklift needed to deliver my bill if video calling is turned on. I’ve not read the details, but my guess is the service is free but the traffic ain’t.
[…] see: http://www.robgorrie.com/2007/04/09/video-phones-digital-signage-and-some-interesting-ideas/ and update your bookmarks […]