Apr
3
Dave Haynes over at Screen Media (link in the BlogRoll to the right) passed this on to me.
This has been coming out more and more. There’s a ton of great user generated content coming that can be used for both ads and place-based content. Check out my thoughts on Home Depot (http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/) for more thoughts on where this is likely going.
The good thing is I keep finding higher and higher quality in these areas. I’d be interested to hear when networks start syndicating this stuff and how effective it is/how it’s received…they’re all very unique/different spots than what we’re normally spoonfed on the ad side
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