Apr
19
In Answer to Dave Haynes: Will agencies and buyers book spots online?
Filed Under Advertising, Digital Signage, Tools, metrics | 2 Comments
Dave Haynes over at Screen Media posted a great post+article on his blog: Will agencies and buyers book spots online?. (Thanks for the podium Dave 
)
Wherein he referenced my company, ADCENTRICITY:
(the web site is still in production, sorry – if you want more info, email me at rob {@} adcentricity.com), and he correctly outed me in saying that I would weigh in .
Apr
19
Extending Digital Signage back to the “3rd Screen” (mobile)
Filed Under Advertising, Digital Signage, Mobile, Tools | 3 Comments
If mobile devices are the 3rd screen (after TV, Computer), then Digital Signage is the 4th screen.
With Agencies and Brands all talking “engagement” as the next quantifiable metric of consumer Brand acceptance, there’s been a lot of talk about using mobile as the channel to adopt to begin this process/conversation.
Sphere: Related ContentApr
17
Media Sales and the Agency
Filed Under Advertising, Digital Signage | Leave a Comment
Really interesting commentary on Ad Age by the ex-leader of Young & Rubicam (a WPP company – $1.4 Billion in Agency sales in 2005)
This is relevant to Digital Signage only in that it will become a big part of our industry going forward. Ed Ney is basically calling for the end to Agency Commissions on media (agency makes 15%). His comment was that the agencies rarely keep the commissions anyway and give them back to their clients and that it just inflates the total media sales numbers unnecessarily.
Sphere: Related ContentApr
16
Proof of Play on Digital Signage – An Evolving Standard
Filed Under Advertising, Digital Signage, metrics | 4 Comments
I was just on POPAIs Site:
They have a full brief on their evolving standards for “Proof of Play” or Proof of Performance. I wrote about this last week and I got a lot of emails around this topic. It’s a doozy, and adopting this standard could be a monster to tackle for most networks but I think this one may be worth supporting for everyone. Does anyone know of any other organizations doing proof of play standards? IAB? OAAA? If you do, throw it in the comments.
The full link to the PDF on the specification is at the end….
Sphere: Related ContentApr
16
Metrics Moving Ahead – Digital Signage Camps Playing Nice
Filed Under Advertising, Digital Signage, metrics | 1 Comment
Interesting article over at Marketing@Retail – A good resource for retail centric Digital Signage Info and research.
I’ve made some comments in the past on the disparate and competitive approaches to Digital Signage Metrics and Associations in the past and how they aren’t playing nice, which really only hurts the industry…I’m now eating crow
Apr
9
Kimberly-Clark on Ad Age – More Good News For Digital Signage
Filed Under Advertising, Digital Signage | 1 Comment
More traditional media deadpool fodder – to the tune of $200 Million (ish).
Interesting article on AdvertisingAge on Kimberly-Clark adding, for the first time, some global marketing representation.
To give you an idea, K-C Spends about 370 million a year (2005 #s). They are increasing spend by 200 million to around 600,000,000. Decrease to TV spending (or traditional media as a whole) looks like about 10-15% compared to 2004. They spent approx. 133 Million on TV and 120 Million on Magazines (2005)
Sphere: Related ContentApr
9
Video Phones, Digital Signage and Some Interesting Ideas
Filed Under Advertising, Digital Signage, Mobile, Social Networking | 3 Comments
I was up way too early this morning (for me anyway) and happened to have the TV on while I was working. Low and behold I see an ad/infomercial complete with Captain Kirk…err…Willam Shatner,
pumping Rogers’ new video phone:
Pretty cool little service that allows you to call someone and turn on video calling with 1 button push. I heard on the infomercial that they’re giving the service away free for 36 months (now if only I could get them to do that for my blackberry plan I’d be smiling)
Now where I started thinking this was cool was its potential application to Digital Signage.
Read more
Apr
3
The Importance of Proof of Play on Digital Signage
Filed Under Advertising, Digital Signage | 5 Comments
I’ve been speaking with a number of networks recently about Advertising and the importance of “Proof of Play” or “Proof of Performance” as a reporting tool on their networks.
It amazes me sometimes that people don’t realize how important this is in the construction or development of various networks or solutions. In a medium that is as fragmented as Digital Signage, reporting and proving that an Ad was actually played is almost as important as the fact that a network can play ads.
Sphere: Related ContentApr
3
User Generated Ad Content for Digital Signage – Part Deux.
Filed Under Advertising, Digital Signage | Leave a Comment
Dave Haynes over at Screen Media (link in the BlogRoll to the right) passed this on to me.
http://www.xlntads.com/
This has been coming out more and more. There’s a ton of great user generated content coming that can be used for both ads and place-based content. Check out my thoughts on Home Depot (http://digitalads.wordpress.com/2007/01/18/digital-signage-content-exchange/) for more thoughts on where this is likely going.
The good thing is I keep finding higher and higher quality in these areas. I’d be interested to hear when networks start syndicating this stuff and how effective it is/how it’s received…they’re all very unique/different spots than what we’re normally spoonfed on the ad side
Sphere: Related Content
digital signageApr
3
For Budding & Seasoned Entrepreneurs
Filed Under Digital Signage | 2 Comments
A good, insightful read for those who are either running their own show or considering it.
Rick Segal is a smart guy I ran into in my past life. He is a VC at JL Albright here in Toronto. Ex-Microsoft, Ex-Chapters, etc. I’ve run into him once or twice in the past. He’s got good insight, invests in a few companies owned by friends of mine, has turned down a number of my past (immature) ideas , etc. but always entertains the conversation and gives good responses back to those who are willing/able to listen. He works in/funds primarily tech startups.
He started a blog a few months ago that I’ve been reading that has some good info/insight and I thought I’d pass it on given the amount of entrepreneurs that are in the Digital Signage business who may need some advice on the VC/funding front.
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