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Mar

26

Bob Garfield on Ad Age

Filed Under Advertising, Digital Signage, Mobile, Social Networking 

Great article that sums up current attitudes on media shifts that is getting a lot of attention in the Blogosphere. Great reading for anyone who buys, sells or even consumes media.

Ad Age

A little bit humbling in its depth. Also take a look at the AdAge downloadable timeline that goes with the article (on the left of the page under the picture)

You can find it here

I especially liked this quote:

In imagining Chaos 2.0, you must follow the no-money. And when you do, you’ll have taken the Chaos Scenario one step further: to a digital landscape in which marketing achieves hitherto unimaginable effectiveness, but in which display advertising’s main role will be to quickly, straightforwardly, informatively draw you into a broader brand experience.

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One Response to “Bob Garfield on Ad Age”

  1. In Search of Compelling, Ad-Driven Digital Signage Content « >> Advertise Here! And Here! And Here! on March 26th, 2007 4:55 pm

    […] Rob Gorrie under Digital Signage , Social Networking , Advertising  I was reading through the full Bob Garfield AdAge article again and started relating it back to some interesting conversations I’ve had with both […]

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