-
Feeds
Mar
7
Found a company called Psyop in NYC.
These guys build really compelling content for various situations/media. They have a really great way of using animation and story telling to get their message across and I think a lot of their content could be used on Digital Signage.
I want to point out a few things to look at…
Two vids to check out before I do my diatribe - click the PLAY word to start the vid:
1.) Under “Propaganda”, click on Psyop Anthem or just click here: 
www.psyop.tv/psyopanthem
2.) Check out this Fanta Ad
www.psyop.tv/fanta
There’s a ton more of these for a lot of major brands.
I really wish I saw more ads like this on TV….oh wait…I don’t watch TV.
These guys at Psyop do a great job of engaging the audience into the storyline of the ad. It’s creative, compelling and while most of the brand/product info is at the end and not overly reinforced, this is the type of stuff I’d like to see in grocery or drug stores when I’m walking the aisles. They’re almost as good without sound too.
I’m already really tired of seeing the templated, generic “swooshy” background with product shot and price show up. This is NOT TV and we need to make sure it doesn’t get genericized like TV…it’s already happening but if we can keep pushing creativity to the front, we can effect a lot more impact in store
I would actually stop in the aisle and take time to watch these….but I am in the business 
Fanta anyone?
Bytheway,ifyouarefindingtoomany run on words, my spaspacebarjust broke on my laptop and I have to hitcontrolVwhenever iwant tomake aspace…veryannoying.
Comments
2 Responses to “More Digital Signage Content: Persuade, Change & Influence”
Leave a Reply
Spacebar broken? Ha!
You type the way you talk, or more accurately, youtypethewayyoutalk ;-]
you know me too well dave! so I speak a little fast
wait. you’re in vegas…my guess is you’re still awake and partaking in beverages?