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Mar
27
A friend just sent this to me.
I’m doing a bunch of work with a few companies in Dubai and I knew it was growing but it’s sometimes hard to grasp without pictures. I’ve pulled a few out for reference but the full PDF is attached at the end and worth looking at if you want some more understanding.
Dubai landscape in 13 years of development
Private Islands you can buy in the Marina. Each costs 7.5 million. Notice it’s custom built in the shape of a world map
The Residential area built into a Palm Tree in the Harbor. See the inlay for the aerial of the marina. The residential area is pointed out by the green arrow but you can also see the private islands (above)
Mar
27
Measuring Digital Signage Engagement, Closing the Relationship/Purchase Loop
Filed Under Advertising, Digital Signage | 1 Comment
Is the Holy Grail of marketing a web search? I think not…or maybe partially. Could it be used as a minor measurement litmus test on Digital Signage?
Searching to me is just the start of a purchasing relationship. It’s the first real area that we can track en-masse that shows a valid indication that some other form of advertising motivated someone to go find out more about it….remember that online purchases are still a paltry number in the grand scheme of our economies but we don’t have too many other ways of seeing (anonymously) that a consumer reacted to something that’s as simple as “Search, Click, Buy”.
From a study done over Christmas, 2006, Apparently 25% of all searches yield a purchase.
Now I may be simple but I’m no dummy - I look at that and go “hmm…what’s the biggest buying period online? Christmas!” It’s a bit of a pump up game to me but let’s even cut it to 15% of all searches for the average time of year to be safe.
Mar
27
AdMirror by AdDirect
Filed Under Advertising, Digital Signage | 2 Comments
Neat post on Gizmag about the AdMirror, which some of you may have already seen. Apparently the system has 63% Ad recall (brands start drooling here)
Ultimately it’s just a backlight powered mirror which flashes one of six images but was thinking, if they could get video done in the same way, it could be pretty powerful.
Mar
26
In Search of Compelling, Ad-Driven Digital Signage Content
Filed Under Advertising, Digital Signage, Social Networking | 1 Comment
I was reading through the full Bob Garfield AdAge article again and started relating it back to some interesting conversations I’ve had with both experienced Digital Signage Network Operators and Brands on best practices in advertising, given the general advertising landscape and consumer consumption thereof. I had some thoughts that I thought I would throw out there after this comment from Bob Garfield made me pause:
Consumers may not much care for commercials, but they like goods and services just fine and are in constant search of information about them. Oddly, in its obsession with not repelling audiences, advertising over the past two decades has provided more and more production spectacle, more and more belly laughs, but less and less information. Very quickly, because information is at its very core, the online world will fill the vacuum.
While Mr. Garfield is speaking about the propensity for/likelihood of Online to displace traditional ad mediums (Digital Signage isn’t high enough on the radar yet) due to the Internet’s inherent ability to fill the content/info void
it bodes well for Digital Signage as well and we may want to take heed and rethink ads on these networks.
Mar
26
Bob Garfield on Ad Age
Filed Under Advertising, Digital Signage, Mobile, Social Networking | 1 Comment
Great article that sums up current attitudes on media shifts that is getting a lot of attention in the Blogosphere. Great reading for anyone who buys, sells or even consumes media.
Mar
22
I found this kind of interesting and cute.
The guys and gals over at the University of Virginia
have put together a digital signage network for campus communications and sounds like they’re having fun with it.
What I found cute was they decided to use a blog to manage content - Wordpress.com no less, which powers this blog.
Mar
20
Digital Signage Associations
Filed Under Advertising, Digital Signage | 2 Comments
A few people have asked me what all the letters stand for in the posts I’ve written recently so I thought I’d use my non-existent creative skills to try and showcase some of them.
There are a lot of associations with interests in the Digital Signage space and, with the recent influx of human and capital resources into the industry (a very good thing), not everyone is aware of what some of the pioneers (associations and corporations) who have been working hard to make an impression for everyone over the last 5+ years have done or why they (associations) exist.
Mar
19
Brief Digital Signage vs TV Measurement Problems
Filed Under Advertising, Digital Signage | 1 Comment
I’ve posted a few times on the “perceived” measurement problems inside Digital Signage but for those out there selling media time on Digital Signage, take note (or at least heart).
While marketers and advertisers have been holding the Digital Signage Industry to task on numbers harder than any other medium yet to come into the fray, there has been a massive battle going on in TV Land between the Networks, Associations, Nielsen, Brands and Agencies/Buyers. It makes the battles that the pioneers of the digital signage industry had to deal with look pretty small.
Read more
Mar
19
Where P&G Whiffles, J&J Wins?
Filed Under Advertising, Digital Signage | 2 Comments
It’s been too long since I’ve posted - a full week and a half! Apparently the Digital Signage world is heating up because I’ve barely had time to breath!
Either way, time to get back on the horse.
I’m not sure who has noticed but Ad Age has positioned an interesting little war on their site in dueling articles about P&G and J&J. P&G being the single largest marketer/advertiser in the world and J&J not exactly a slouch themselves. One of the articles is written by Jack Neff (J&J), the other by Hoag Levins (P&G).
Some things to know about these two companies and why I feel this relates to Digital Signage:
Read more
Mar
19
Traditional Media Deadpool
Filed Under Advertising, Digital Signage | Leave a Comment
I almost think I should be starting a second web site for this one - sort of a combination between F****edCompany.com from the dot com deadpool days and a Digg based voting system on whose budget is next…>
….but I’ll leave it here for now….and I need your help in flushing it out
Over the past few weeks, here’s some clippings on “traditional/measured media” budgets that have been decreased, publicly, in the news:
