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Feb
27
I LOVE this video. Not so much for the message as much as for reaction to the screens.
This was sent to me by HP Akkerman in Holland who has a blog at narrowcasting.blieb.nl. I couldn’t get his full name because his profile link is busted. He has a great collection of videos on Digital Signage.
It’s a great creative piece done by the Anti-Advertising Agency with Graffiti Research Lab (GRL).
About half way through, watch the responses of the audiences to one of the “ads” that GRL puts up. Their reaction is why Digital Signage will grow faster than any other medium out there and why agencies are going to flock to use our already undervalued media.
It’s CREATIVITY that will make the Digital Signage industry a winner, and that’s where agencies bring value and why they will be here shortly.
Sorry GRL and Anti-Advertising. I know it wasn’t the message you were trying to get across!
[youtube=http://www.youtube.com/watch?v=rboHOj1FgYk]
You really should go check out some of the cool videos of the work these guys do though:
http://www.graffitiresearchlab.com/
http://antiadvertisingagency.com/
Comments
5 Responses to “Why Creativity Will Rule Digital Signage”
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Are you sure about that? Because I think content & interaction will become king within digital signage.
content=creative. Agency speak
Sorry, in my mind they’re interchangeable.
Interaction (engagement in agency speak) is a little bit further off in my humble opinion
Amazon speak: Rob, if you liked the above video, check out this one: http://tinyurl.com/27ykwa
[…] to Rob Gorrie from Advertise Here! for bringing this great vid to my attention. The piece is the work of the Anti-Advertising Agency […]
Are you making fun of my pathetic terminology Akkerman? Amazon Speak….sheesh - that’s so 2003