Feb
16
It’s times like this I wish my Blackberry did video. It would make this a lot more impressive.
While jumping from meetings late last night, I jumped in a cab and lo and behold what do I see but RoadRunner Media’s Digital Signage taxi implementation:
While SOME of the content was a little chintzy in its production, all around it was a good little experience. I do have to say that the touch screen capabilities left a little to be desired. The “mouse” icon would be 2-3 cm away from where my finger was touching.
I had heard that they can do payments too but wasn’t looking for it so am not aware if this one could.
[UPDATE: February 17, 2007 -
One more comment on this, it was kinda obvious that they're hurting for advertisers on these screens...In my 5 minute cab ride, I saw about 27 ads for Bell's Blackberry and 27 for the Canadian Ballet.
No actual "content" or "entertainment" was built in. If I were Bell, I wouldn't be too happy about that media spend. You can only throw the same ad at someone so many times before it gets annoying and actually has the inverse effect of what advertising is supposed to do. You need to have a longer loop and infuse it with value as I said earlier this week: http://digitalads.wordpress.com/2007/02/12/mediocrity-in-thought-process-in-digital-signage-content/ and you need to ensure, as Stephen mentioned, that it is compelling]
Print This Post
Email This Post
Get posts delivered to you by e-mail
Comments
6 Responses to “Digital Signage: Compelling Crown Cabs”
Leave a Reply
-
Follow Me on Twitter Feeds
-
Oh… the template driven content is so plain. Desperate and begging. Why must it be so OBVIOUS?
Give people who take cabs a break. Let us serve you better in a poll? Tired.You are in a freaking cab!
What I might suggest is to create an ambient attractor loop so compelling that users would self identify. It might just be a good thing to see who doesn’t interact.
I want data in my face that makes a difference on my terms. Not simply Bell.ca shilling the latest cell phones.
Hey fella,
The link you have is for some company in Thailand or Sri Lanka, some other country that likes a LOT of syllables.
I don’t think the Toronto roadrunner has a website, or if it does, they’ve hidden it nicely.
I’m not a big fan of the screens in taxis thing, but at least these guys haven’t loaded up the screen with countless media elements and options. Ominously, though, a news releases I found about this promised scrolling news headlines coming soon!!!
Yes, I want to catch up on the news when I am not being tossed around in the back seat by my driver.
yeah I was wondering about that – thx – kept searching for the Toronto based version and couldn’t find one. I’ll remove the link
Thanks for the update CS!
Hi Everyone,
For the most part, we welcome any comments on our developments but when they do not make any relation to us or its validity we have no choice but to speak up. Otherwise, we welcome everyone to keep posting as our network matures once again this year.
Our company, Roadrunner Media Inc. has worked very hard ensuring the public safety of all taxis. We were approved last year to provide DUAL LENS video surveillance to the taxi owners wishing to buy our products. We did well and were able to create a plug-n-play module allowing us to install Taxi Kiosks in each taxi. We did a short trial and quickly learned a lot about how we can be better, more informative, suppply ad and still be entertaining. This year, we are glad to say that with our recent develoments our “front ent” playing inside taxicabs has a new look with lots of content and advertising.
We work hard in being different, providing a new image to the City of Toronto. All insurance and approvals are available from day one of operation. Anyone who wishes to review them with us, is welcome to our office.
1.416.988.ROAD
Best regards,
Roman Gold
President and CEO
Roadrunner Media Inc.
[...] see http://www.robgorrie.com/2007/02/16/compelling-crown-cabs/ and update your bookmarks. [...]