Good and Bad Digital Signage Content

Filed Under Advertising, Digital Signage

Content development and high quality creative is such a hugely important part of the digital signage experience. I mean this not only for the consumer experience, retail theatre and brands but for the Digital Signage Industry as a whole.

The more crappy creative we allow, the more immature we show the industry is and the more reason we give the stakeholders who buy our collective solutions NOT to invest in the space – it shows we’re not ready to go mainstream as an industry. Remember the god awful web design back in 98? Check out Coke’s web site! LOL! http://web.archive.org/web/19980109195633/coke.com/santa/index.cgi.

It wasn’t until 2000 that Coke started doing things that actually looked acceptable online. It took that long because everyone was used to the pretty stuff on TV and Print and couldn’t believe that they had to downgrade their images by dealing at 72 DPI creative – I know….I used to own a “New Media Marketing” Company. God, what was I thinking.

We should all start a “Ban Crappy Creative” campaign, complete with letters to congress/parliament.

Seriously though – This is really important in my oh so humble eyes. I don’t know if one already exists and, frankly, I’m too lazy to actually go looking (it eates up calories to keep searching google…my wrists hurt), so I decided to start my own personal little archive.

There’s a main page, a good videos page, and a bad videos page – isn’t that cute. It’s obviously thin on content because I built it today so if you’ve got demos or links to good or really bad content that you feel should be put up here, leave a message in comments or email me.

Dave Haynes over at Screen Media actually got me thinking about this with his post on Tronic’s great work. So I’m copying this from him and starting my little collection: