Jan
26
More or Less Fragmentation in Digital Signage “Prooving” Efforts?
Filed Under Advertising, Digital Signage | 1 Comment
While my esteemed colleague (is that too formal Dave? 
) over at Screen Media: http://screenmedia.wordpress.com/2007/01/25/ovab-trying-to-standardize-the-new-wild-west/ beat me to it (he’s right about the beers), I’ve got a bit of a different side to a great event held by Alchemy last night.
[Rewind: I ran into Alchemy about a year ago at a Strategy Institute event in New York and really liked their work and where they were going on the content side of the Digital Signage business]
Event recap:
- Great turn out
- Smart People
- Fun chats
- Lots of palm pressing
- Industry moving forward
Dave can tell you more on his blog (above).
The digital signage industry is slowly, albeit painfully, moving towards mainstream / adoption / acceptance / etc by brands, agencies and consumers alike. At this pace, another 2 years or so and we’ll really be rolling – yes there was a touch of sarcasm there.
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Jan
18
Digital Signage Content Exchange
Filed Under Advertising, Digital Signage | 6 Comments
Now this little company I found really neat.
This company named Mochilla, out of “The City” (nyc):
has some great potential. I don’t know a lot about them and maybe they’re already huge and I’ve been in a dark corner somewhere for too long, but they fit well into some thought processes I’ve been having for about 9 months.
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17
Social networking and the mobility effect
Filed Under Digital Signage, Mobile, Social Networking | 4 Comments
I had an interesting chat at a (alcohol fuelled) birthday party the other night with a couple of guys; one in the online ad and P2P biz and the other in the mobile business (he works for one of the major carriers in Canada). Both very smart guys.
The chat centered around mobile social networking (gag!) and Evite type apps (we all got invited to the birthday via E-Vite and some people were whining about it).
While the whole “social networking” craze makes me shake my head most of the time, for a number of reasons (likely more on that later), I do have interest in the idea of social presence (yes, vernacular circa 2003) centric applications – social connectivity/distribution, if you will.
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